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铁达时 约定的 一生篇/一对篇
2019铜奖

铁达时 约定的 一生篇/一对篇

SA-W-2019-13623

制作组 / CC-3001 音乐制作服务


参赛公司 上思广告 | M&C Saatchi Spencer (Hong Kong)
广告主/品牌主 铁达时 Solvil et Titus

作品信息

发布日期 2018年12月
预算/研发成本 500-1000万
公益 No
行业类别 奢侈品
品牌 铁达时 | Solvit ET Titus

作品描述

背景

Solvil et Titus (or Solvil & Titus) is a formerly Swiss, now Hong-Kong-based, watch company, founded in 1887 in La Chaux-de-Fonds, Neuchâtel, Switzerland by Paul Ditisheim and developed by Paul Bernard Vogel.

In the late 1970s, Paul Vogel who has inherited the company from his late father came back to Europe and decided to sell Solvil et Titus brands. The European activities became part of Ebel while the Asian activities were sold to Hong Kong entrepreneur Joseph Wong and are now part of Stelux Holdings. The company, now headquartered in Hong Kong, has kept its name and continues its growth as one of Asia's favourite brand, notably thanks to its famous Time is Love advertising campaigns starring superstars Dave Wang Chieh, Chow Yun Fat and Andy Lau as well as world-renowned footballer Ryan Giggs, and that have become classics of Hong Kong's advertising industry.

目标

1. Total Video Views on Social Media (Facebook/Instagram): over 1 millions views

2. Total Interaction (Like/Comment/Share): over 12K

3. Sentiment of Comment: Positive 90%, Neutral 6%, Negative 4%

- Most are praising the high production quality and well-written storylines.

- Some shared they gained resonance from the videos and even triggered some's purchase intent.

4. The creative assets derived by the videos generates over 10 millions impressions on Facebook and Instagram, which gave high Average Post Engagement, especially on Instagram (over 25K). The figure is way higher than the market norm.


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制作信息