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KFC Taco to Tech
2019铜奖

KFC Taco to Tech

RC-W-2019-10304

代理组 / CA-2018 AI交互创意


参赛公司 埃森哲互动
广告主/品牌主 肯德基 KFC

作品信息

发布日期 2018年7月
投放周期 2018年7月31日-2018年8月7日
预算/研发成本 100-200万
公益 No
行业类别 食品零食
品牌 肯德基 | KFC

作品描述

背景

Tmall Single's Day is China's greatest annual shopping festival. In 2017, it peaked at 42 million deals per second. How do we top that in 2018? China's online retail giant Tmall has a face and fingerprint biometrics payment system. Gaining mass acceptance would be key to faster transactions.

目标

Our mission was to whet prudent e-shoppers' appetite for face biometrics,and turn the focus on to KFC during the Tmall Super Brand Day.


Taco_to_Tech_casefilm

KFC TACO TO TECH


制作信息