2019铜奖
KFC Taco to Tech
RC-W-2019-10304
代理组 / CA-2018 AI交互创意
| 参赛公司 | 埃森哲互动 |
|---|---|
| 广告主/品牌主 | 肯德基 KFC |
作品信息
| 发布日期 | 2018年7月 |
|---|---|
| 投放周期 | 2018年7月31日-2018年8月7日 |
| 预算/研发成本 | 100-200万 |
| 公益 | 否 |
| 行业类别 | 食品零食 |
| 品牌 | 肯德基 | KFC |
作品描述
背景
Tmall Single's Day is China's greatest annual shopping festival. In 2017, it peaked at 42 million deals per second. How do we top that in 2018? China's online retail giant Tmall has a face and fingerprint biometrics payment system. Gaining mass acceptance would be key to faster transactions.
目标
Our mission was to whet prudent e-shoppers' appetite for face biometrics，and turn the focus on to KFC during the Tmall Super Brand Day.
