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每个人都是一本奇书
2019银奖

每个人都是一本奇书

RC-W-2019-11474

代理组 / CA-2013 数字创意整合


参赛公司 麦肯·光明广告有限公司 (上海)
广告主/品牌主 亚马逊 Amazon

作品信息

发布日期 2018年6月
预算/研发成本 20-50万
公益 No
行业类别 软件及网络服务
品牌 亚马逊prime reading
在线链接 H5体验

作品描述

背景

It’s the age of the Short-Attention Economy, our attention is preoccupied. In China, we are either too caught up in work,with our social lives or too busy entertaining ourselves on the Internet. We live our lives so full, yet one thing we seem to not have time for is reading a book.

目标

In 2017, the Total Exposure of Amazon’s Everyone is an Amazing Book campaign garnered 1~2 million impressions. Page visits reached 100~200k unique visitors, and the inbound conversion rate(conversion rate from the game to Amazon’s website) was less than 10%.


Amazon-Everyone is an amazing book【cn】.mp4

ROI-亚马逊每个人都是一本奇书

Everyone is an amazing book_presentation board(new)

Amazon-Consumer journey

Amazon-16 Posters


制作信息

公司网络 麦肯集团 | McCann
集团公司 IPG集团 | IPG
代理公司 麦肯·光明广告有限公司 (上海)