2022提名奖
决不停 会会冬天 NIKE WINTER - BJ CONNECTED
RC-W-2022-30448
代理公司组 / CA-2004 户外
| 参赛公司 | wieden+kennedy | W+K (上海) |
|---|---|
| 广告主/品牌主 | 耐克 NIKE |
作品信息
| 发布日期 | 2022年2月 |
|---|---|
| 预算/研发成本 | 50-100万 |
| 公益 | 否 |
| 行业类别 | 运动服装 |
| 品牌 | 耐克 | NIKE |
作品描述
背景
Our campaign 不为谁，成为谁 is launching across China during the Beijing Winter Olympics. The anthem, vignette, and KV assets will inspire the young generation to focus on their own goals and their own progress by ignoring what the crowd says. For athletes* at the heart of the action in Beijing, Nike
目标
Gen-Z lives in a competitive city that drains their time and their energy. They don’t get a lot of time to do sport, so they don’t see the value of it. All they want to do during Beijing’s freezing winter is stay warm inside.
