2019全场大奖
每个人都是一本奇书
RC-W-2019-11472
代理组 / CA-1003 社交营销
| 参赛公司 | 麦肯·光明广告有限公司 (上海) |
|---|---|
| 广告主/品牌主 | 亚马逊 Amazon |
作品信息
| 发布日期 | 2018年6月 |
|---|---|
| 预算/研发成本 | 20-50万 |
| 公益 | 否 |
| 行业类别 | 软件及网络服务 |
| 品牌 | 亚马逊prime reading |
| 在线链接 | H5 体验 |
作品描述
背景
It’s the age of the Short-Attention Economy, our attention is preoccupied. In China, we are either too caught up in work,with our social lives or too busy entertaining ourselves on the Internet. We live our lives so full, yet one thing we seem to not have time for is reading a book.
目标
In 2017, the Total Exposure of Amazon’s Everyone is an Amazing Book campaign garnered 1～2 million impressions. Page visits reached 100~200k unique visitors, and the inbound conversion rate(conversion rate from the game to Amazon’s website) was less than 10%.
