Pasha de Cartier Social Wave II 2020

作品信息

作品描述

背景

Cartier is a luxury brand well-known to all Chinese consumers. But comparing to other Cartier products, people are rather unfamiliar with the PASHA series despite of its long product history.

目标

Pasha de Cartier advocates the attitude of #MakeYourOwnPath and encourages consumers to break through in traditions and be daring. To make consumers agree with PASHA attitude, we build up a bridge between a luxury brand and Chinese young consumers.

创意

We refined the core element of SQUARE AND CIRCLE on the dial and connected it with a Chinese proverb ‘Nothing can be accomplished without norms or standards’.