2020银奖
HUAWEI STORYSIGN
ROI-B-2020-16969
品牌公司组 / BD-1005 全球化营销
| 参赛公司 | 华为终端有限公司 |
|---|---|
| 广告主/品牌主 | 华为 HUAWEI |
作品信息
| 发布日期 | 2019年11月 |
|---|---|
| 预算/研发成本 | 2000-5000万 |
| 公益 | 否 |
| 行业类别 | 电子电脑 |
| 品牌 | 华为 | HUAWEI |
作品描述
背景
Huawei, the world’s second largest smartphone manufacturer, wanted to push the limits of what is humanly possible, to help deliver a fully connected intelligent world. We identified a human problem our AI technology could help solve.
There are 32 million deaf children in the world, and most of th
目标
We agreed three key objectives:
Use Huawei mobile AI technology to help deaf children learn to read
Raise awareness of deaf literacy issues
Improve Huawei’s brand image
To change the story of deaf illiteracy and show the power of Huawei’s smartphone technology, we needed an idea that offered re
