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HUAWEI STORYSIGN
2020银奖

HUAWEI STORYSIGN

ROI-B-2020-16969

品牌公司组 / BD-1005 全球化营销


参赛公司 华为终端有限公司
广告主/品牌主 华为 HUAWEI

作品信息

发布日期 2019年11月
预算/研发成本 2000-5000万
公益 No
行业类别 电子电脑
品牌 华为 | HUAWEI

作品描述

背景

Huawei, the world’s second largest smartphone manufacturer, wanted to push the limits of what is humanly possible, to help deliver a fully connected intelligent world. We identified a human problem our AI technology could help solve.
 There are 32 million deaf children in the world, and most of th

目标

We agreed three key objectives:
Use Huawei mobile AI technology to help deaf children learn to read
Raise awareness of deaf literacy issues
Improve Huawei’s brand image
 To change the story of deaf illiteracy and show the power of Huawei’s smartphone technology, we needed an idea that offered re


Huawei StorySign - 项目说明

结果补充

HUAWEI StorySign video


制作信息